The First Hotel, Lovina Since 1953
Lovina Beach Hotel was the first hotel in the area. In the beginning, it was a simple lodging composed of a restaurant and three guest rooms on the beach. The original name of the beach was Pantai Kampung Baru ("pantai" means beach) and the village's name was Tukadcebol (now Kaliasem). The location is very convenience just right on the bay where the calm sea hugs the shore.
"Lovina" rapidly gained its popularity inside and outside the country because Pandji Tisna was a novelist as well as a columnist with some foreign publications. Immediately Pandji Tisna was taking in guest. Followed by Pandji Tisna's youngsters another lodging or the so called "home stays" were built close by, Hotel Tasik Madu, Manggala Homestay and Ayodia Accommodation. In turn, Lovina Beach Hotel was extensively renovated.
When tourism flourished in Bali around 1970, the one and only destination spot in Northern Coast of Bali was Lovina. The little Lovina and the home stays were filled with visitors. The result was obvious. Many tourist facilities like hotels, restaurants and others were set up pontaneously around the villages of Kaliasem and Kalibukbuk, to accommodate the tourists.
At that time, tourist business was new to the local people, they just copied "Lovina". They simply think to be successful in the tourist business they must use the name "Lovina" otherwise their business would be out. Lovina was so overwhelming and taking in a number of six or more "native villages", i.e. Kalibukbuk, Anturan, Tukadmungga, Pemaron, and Temukus and of course, its birthplace Tukadcebol (Kaliasem) bound together under the name "Lovina Beach Resort". Until now, Lovina is still copied freely and used by the people without knowing its origin.
